Researchers have discovered that whether someone is a "morning person" or "evening person" affects shopping patterns.

Question

Quizplus · Accepted Answer

Studies have shown that circadian rhythms, which determine whether someone is a morning person or an evening person, can influence consumer behavior, including shopping patterns. Morning people might prefer shopping early in the day, while evening people might do more of their shopping at night or online.

Researchers Have Discovered That Whether Someone Is a "Morning Person