Jeff manages sales dealership of high-end luxury brand of automobile.His target market is limited to a specific social class,which restricts his customer base.If his company creates cars for middle class consumers he risks:

Question

Quizplus · Accepted Answer

Creating cars for the middle class could lead to the perception that the brand is less exclusive or luxurious, potentially cheapening its brand image among its target market of high-end consumers.

Jeff Manages Sales Dealership of High-End Luxury Brand of Automobile