Explain what marketing professionals can do to make situational factors work to their advantage.
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Q74: Advertising that is not apparent to consumers
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Q76: _ is the process by which consumers
Q77: A society's _ encompasses the shared beliefs,customs,behaviors,and
Q78: _ is a type of behavior that's
Q80: Describe the situational factors that affect what
Q81: Magazines like Consumer Reports and Web sites
Q82: Purchasing a product with no planning or
Q83: Consumers are engaged in _ when they
Q84: Brands add value because they can save
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