Sally's cookie company sells products both online and at retail locations.She has developed multiple value propositions because:
A) cookies necessitate more explanation than other products due to the variety of flavors.
B) Sally is an overachiever and likes to do more work than necessary.
C) Sally's firm is serving more than one target market.
D) cookies are part of a saturated market.
E) cookies are in the mature stage of the product life cycle.
Correct Answer:
Verified
Q2: A company's resources,capabilities,and technology are examples of
Q3: A value proposition states the:
A)firm's strategy for
Q4: The group of customers toward which an
Q5: A _ states the specific benefits that
Q6: A(n)_ explains why customers should buy a
Q8: Conditions external to the firm include looking
Q9: A value proposition states the specific benefits
Q10: The purpose of a value proposition is
Q11: A(n)_ is a statement that summarizes the
Q12: A value proposition is utilized not only
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