Universities who allow their logos to be placed on t-shirts and other goods by third parties are engaging in _____.

Name: Universities who allow their logos to be placed on t-shirts and other goods by third parties are engaging in _____.
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Question

Quizplus · Accepted Answer

When universities allow their logos to be placed on t-shirts and other goods by third parties, they are engaging in licensing. Licensing is a business arrangement in which one company gives another company permission to manufacture its product for a specified payment.

Universities Who Allow Their Logos to Be Placed on T-Shirts