_____ are better at estimating market potential than sales potential in addition to being relatively costly.

Question

Quizplus · Accepted Answer

Customer and channel surveys are more adept at estimating market potential because they directly engage with the end-users and intermediaries, providing insights into the overall market demand. However, they can be relatively costly due to the resources required to conduct comprehensive surveys across various customer segments and distribution channels.

_____ Are Better at Estimating Market Potential Than Sales Potential