Marketers who start with the price demanded by consumers and then create offerings to meet the price are utilizing which pricing strategy?

Question

Quizplus · Accepted Answer

Demand backward pricing involves starting with the price consumers are willing to pay and then creating products or services that can be profitably sold at that price. This approach is consumer-centric, focusing on market demand and price sensitivity before product development.

Marketers Who Start with the Price Demanded by Consumers and Then