The different types of marketing communications an organization uses comprise its _____.
A) promotional mix
B) personal selling
C) advertising
D) publicity
E) direct marketing
Correct Answer:
Verified
Q20: _ affects the way we communicate and
Q21: Advertising,sales promotions,public relations and publicity,personal selling,and direct
Q22: Interactions between the buyer and the seller
Q23: Sales promotions include promotions that are part
Q24: Personal selling is an interactive,paid approach to
Q26: Personal selling is used more in B2C
Q27: Product placement and sponsorships are forms of:
A)personal
Q28: PR is often perceived to be less
Q29: Press releases are an example of _.
Q30: _ is utilized to get potential customers
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