As a part of Ford's sponsorship package,the company received a commercial between every other commercial break during a televised baseball game.The number of times the commercial was shown refers to its _____.
A) frequency
B) reach
C) AIDA model
D) unique selling proposition
E) direct marketing
Correct Answer:
Verified
Q55: Senders _ messages while receivers _ messages.
A)translate;
Q56: The number of people exposed to a
Q57: Provide examples of mediums utilized for advertising
Q58: In some Asian countries,tobacco products cannot be
Q59: Very expensive and very technical products rely
Q61: AIDA objectives are typically achieved simultaneously.
Q62: _ is often relied upon to sell
Q63: Promotions typically do not have to be
Q64: _ must translate the benefits and value
Q65: The "Got Milk?" campaign is an example
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