Product placement is utilized with the intent to:
A) generate exposure,brand awareness,and interest.
B) improve the corporate image.
C) deal with negative attention related to the company.
D) relate the product to an event.
E) generate exposure in various news media outlets.
Correct Answer:
Verified
Q149: Product placements are utilized with the intention
Q150: _ can have a positive PR impact
Q151: The process of creating a positive image
Q152: _ involves paying a fee to have
Q153: A press releases is:
A)a product launch activity
Q155: Utilizing Coca-Cola in a video game is
Q156: _ is a form of PR that
Q157: Jim decides to pay a celebrity to
Q158: A company's product being included in a
Q159: Bad publicity may necessitate the use of
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