MIS is a system used to _____ that a firm's marketing professionals and managers need to make good decisions.
Correct Answer:
Verified
Q18: Suppliers are a source of market intelligence.
Q19: Marketing information systems involve all of the
Q20: _ typically involves researching a specific market
Q21: Data is combined with statistical techniques by:
A)marketing
Q22: Combining data into one location is called
Q24: The Economist is an example of a(n)_
Q25: Standards for the Code of Ethics for
Q26: Managers who are not computer savvy may
Q27: Market trends can be uncovered internally utilizing:
A)industrial
Q28: Gathering corporate information illegally or unethically is
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