Exploratory research includes:
A)examining cause-and-effect relationships.
B)depth interviews and projective techniques.
C)gathering numbers.
D)measuring people's involuntary physical responses.
E)measuring responses to advertising.

Question

Quizplus · Accepted Answer

Exploratory research often involves qualitative methods such as depth interviews and projective techniques to gain insights into people's attitudes, behaviors, and motivations.

Exploratory Research Includes