Which of the following describes the personal value equation of a customer?
A)Value = Benefits offered + [Price − Hassle]
B)Value = [Price + Hassle] + Benefits received
C)Value = Price − [Benefits offered + Hassle]
D)Value = Benefits received − [Price + Hassle]
E)Value = [Price − Hassle] + Benefits received

Question

Quizplus · Accepted Answer

The personal value equation of a customer typically considers the benefits they receive from a product or service minus the costs associated with acquiring it, which includes both the price and any hassle or inconvenience. Therefore, "Value = Benefits received − [Price + Hassle]" accurately reflects how customers weigh the benefits against the costs and inconveniences.

Which of the Following Describes the Personal Value Equation of a Customer