How might a marketer increase a consumer's personal value equation?
A)Decrease the benefits offered and associated with the exchange
B)Increase the price associated with the exchange
C)Reduce the hassle and increase the benefits associated with the exchange
D)Increase the hassle and the price associated with the exchange
E)Decrease the hassle and the benefits offered with the exchange

Question

Quizplus · Accepted Answer

The personal value equation is enhanced by reducing the hassle (or costs, broadly defined) and increasing the benefits associated with the exchange. This makes the exchange more valuable to the consumer.

How Might a Marketer Increase a Consumer's Personal Value Equation