If the U.S.Department of Homeland Security mails free packaging guidelines to airline travelers,it is:
A)engaged in marketing as a for-profit company.
B)not engaged in marketing because they are a government agency.
C)not engaged in marketing because travelers are not charged for the guidelines.
D)engaged in marketing to specific individuals but do not offer value.
E)engaged in marketing as a non-profit organization.

Question

Quizplus · Accepted Answer

Marketing activities are not exclusive to for-profit companies; non-profit organizations and government agencies also engage in marketing to communicate, inform, or persuade their target audiences. In this case, the U.S. Department of Homeland Security is providing information to travelers, which is a form of marketing communication aimed at facilitating safer and more efficient travel experiences. This activity aligns with marketing efforts by non-profit entities or government agencies to serve public interests or organizational goals without the primary aim of generating profit.

If the USDepartment of Homeland Security Mails Free Packaging Guidelines to Airline