A mission statement that reflects a production orientation is based on the premise that success is due to great products and that simply creating supply will lead to demand.

Question

Quizplus · Accepted Answer

A production orientation focuses on the internal capabilities and technology of the firm rather than on the desires and needs of the marketplace. It assumes that as long as a company makes a quality product, it will be successful, embodying the idea that "if you build it, they will come."

A Mission Statement That Reflects a Production Orientation Is Based