Using preexisting data about an audience is not appropriate for an audience analysis.

Question

Quizplus · Accepted Answer

Preexisting data about an audience can provide valuable insights and information for an audience analysis. However, it's essential to ensure that the data is current and relevant to the specific analysis being conducted. Additionally, it's important to supplement any preexisting data with primary research, such as surveys or interviews, to gather additional insights about the audience.

Using Preexisting Data About an Audience Is Not Appropriate for an Audience