When a person observes a model engage in an altruistic behaviour, such as donating to a charity, what effect does it have on the observer's future behaviour?

Question

Quizplus · Accepted Answer

Observing a model engage in altruistic behavior like donating to a charity can lead to both immediate and long-term increases in the observer's willingness to donate. This effect persists even when the observer is later assessed in a different setting, demonstrating the powerful influence of modeling on behavior.

When a Person Observes a Model Engage in an Altruistic