What are investigators who prefer the cross-cultural approach often looking for in their research?

Question

Quizplus · Accepted Answer

Investigators who prefer the cross-cultural approach are often looking for differences rather than similarities in their research. This is because they are interested in understanding how culture influences behavior and cognition, and they believe that the best way to do this is to compare people from different cultures.

What Are Investigators Who Prefer the Cross-Cultural Approach Often Looking