In market research, a group of consumers organized by marketing to express their opinions about a product or service is called a steering committee.

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This group of consumers is typically referred to as a focus group, not a steering committee. A focus group is used in market research to gather feedback and opinions about products or services, while a steering committee usually refers to a group of decision-makers overseeing the direction of a project or organization.

In Market Research, a Group of Consumers Organized by Marketing