A characteristic that was once an order winner may become an order qualifier.

Name: A characteristic that was once an order winner may become an order qualifier.
Brand: Quizplus
Rating: 4.9 (30 reviews)

Question

Quizplus · Accepted Answer

Over time, as industries evolve and customer expectations change, characteristics that once gave a company a competitive advantage (order winners) can become baseline expectations or minimum standards required to even be considered by customers (order qualifiers).

A Characteristic That Was Once an Order Winner May Become