Years ago in the overnight delivery business, providing package tracking capability gave some firms a competitive advantage. Now, all firms must offer this capability simply to be in this line of business. This is an example of ______________ becoming ____________ over time.
A)tactical implications; strategic
B)strategic implications; tactical
C)order winners; order qualifiers
D)profitability factors; productivity factors
E)order qualifiers; order winners

Question

Quizplus · Accepted Answer

Order winners are factors that initially give a company a competitive advantage, while order qualifiers are the basic criteria that a company must meet to be considered as a potential supplier. Over time, what once was a unique advantage (order winner) becomes a basic expectation (order qualifier) in the industry.

Years Ago in the Overnight Delivery Business, Providing Package Tracking