Nestlé India has a distribution channel that consists of the central warehouse near New Delhi.The goods are handed over to carry forward agents.The agents ensure that the goods reach the distributors assigned to each territory.Then the goods are passed over to the wholesalers in each of the territories.The goods then go to the retailers and finally reach the end customers.The above constitutes an example of:
A)indirect channel of distribution.
B)direct channel of distribution.
C)channel value proposition.
D)franchising.
E)licensing.

Question

Quizplus · Accepted Answer

The described distribution process involves multiple intermediaries (carry forward agents, distributors, wholesalers, and retailers) between the manufacturer (Nestlé India) and the end customers, which is characteristic of an indirect channel of distribution. Direct channels would involve selling directly to consumers without intermediaries.

Nestlé India Has a Distribution Channel That Consists of the Central