In marketing, which of the following statements holds true for promotion?
A)It refers to the shortest channel of distribution, consisting of just the producer and the end consumer.
B)It refers to any physical good or intangible service that is offered for sale.
C)It refers to the amount of money that the consumer pays for any physical good or intangible service.
D)It refers to the activities that inform and encourage consumers to buy any physical good or intangible service including advertising (whether print, radio, television, online, billboard, poster, or mobile), coupons, rebates, and personal sales.
E)It refers to the location at which the company offers any physical good or intangible service for sale.

Question

Quizplus · Accepted Answer

Promotion encompasses the various efforts and tools used to communicate with customers about products or services, aiming to stimulate interest and demand. This includes advertising, sales promotions, and personal selling among other strategies.

In Marketing, Which of the Following Statements Holds True for Promotion