ICadbury Schweppes launched a 90-second television and cinema advertisement,which formed the centrepiece of the £6.2 million campaign for Cadbury Dairy Milk-brand chocolate.The campaign comprised of appearances on billboards,print newspapers and magazines,television and cinema spots,event sponsorships,and an internet presence.Which of the four Ps of marketing includes these activities?

Question

Quizplus · Accepted Answer

The activities mentioned in the question such as appearances on billboards, print newspapers and magazines, television and cinema spots, event sponsorships, and an internet presence are all part of the promotion element of the marketing mix.

ICadbury Schweppes Launched a 90-Second Television and Cinema Advertisement,which Formed