A large number of Indian families own two-wheelers because four-wheelers are beyond their purchasing power.This inspired Tata Motors to begin R&D to develop an affordable car, Tata Nano.The company went back to the drawing board to rethink how best to design an affordable car for India.The selling price of this no-frills auto was brought down by dispensing with most nonessential features, reducing the amount of steel used in its construction, and relying on low-cost Indian labour.Nano is primarily aimed at the Indian domestic market where it provides an opportunity for new car ownership for people who would otherwise never own one.The above serves as an example of:
A)product adaptation.
B)product rebranding.
C)product invention.
D)brand extension.
E)straight product extension.

Question

Quizplus · Accepted Answer

The development of Tata Nano represents product invention, as it involved creating a new, affordable car specifically designed for the Indian market, which did not previously exist.

A Large Number of Indian Families Own Two-Wheelers Because Four-Wheelers