A US-based soft drink manufacturer introduces a drink in the Indian market that is already available in the US market.The manufacturer does not make any changes with regard to the size of the bottle, the fizz in the drink or the taste of the drink.The consumers in India get the same product that is available in the American market.The above serves as an example of:
A)product adaptation.
B)product rebranding.
C)product invention.
D)brand extension.
E)straight product extension.

Question

Quizplus · Accepted Answer

This is an example of a straight product extension, where the company sells the same product in another market without any modifications to the product itself.

A US-Based Soft Drink Manufacturer Introduces a Drink in the Indian