An Australian brand develops low-cost, low-fat dried noodles for rural India and Pakistan.The same product finds a market in Australia and New Zealand as a healthy and budget-friendly alternative for campers.The above serves as an example of:
A)reverse factoring.
B)reverse brain drain.
C)reverse proxy.
D)reverse engineering.
E)reverse innovation.

Question

Quizplus · Accepted Answer

Reverse innovation occurs when a product developed in a developing country or for emerging markets finds a market in developed countries, often with adaptations or as a solution to different problems. In this case, the low-cost, low-fat dried noodles were initially developed for rural India and Pakistan but later found a market in Australia and New Zealand as a healthy, budget-friendly option for campers.

An Australian Brand Develops Low-Cost, Low-Fat Dried Noodles for Rural