An organization decides to gift high-end watches to its senior employees for completing 25 years in the organization.They are asked to choose between a high-end watch made in Switzerland and a similar high-end watch made in China.Most people choose the Swiss watch.They do not know if these particular Swiss watches are indeed better than the Chinese ones but there is a general perception that no one makes watches better than the Swiss.The above serves as an example of:

Question

Quizplus · Accepted Answer

The scenario illustrates the country-of-origin effect, where consumers' perceptions and preferences are influenced by the country where a product is made. In this case, the preference for Swiss watches over Chinese ones is based on the reputation of Switzerland for making high-quality watches, regardless of the actual quality of the specific watches in question.

An Organization Decides to Gift High-End Watches to Its Senior