Most companies consider licensing to be a low-risk market-entry option because there is typically no upfront investment.

Name: Most companies consider licensing to be a low-risk market-entry option because there is typically no upfront investment.
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Question

Quizplus · Accepted Answer

Licensing is often seen as low-risk because it allows companies to enter foreign markets without significant capital investment, as they grant rights to use their intellectual property in exchange for royalties.

Most Companies Consider Licensing to Be a Low-Risk Market-Entry Option