Hummert and colleagues found that, when primed with the subliminal message "old," adults responded faster to the word "ugly," and when primed with the subliminal message "young," adults responded faster to the word "pretty." This is evidence for

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This study demonstrates implicit stereotyping, as it shows how subliminal messages can activate unconscious associations between age-related concepts and evaluative judgments, like associating "old" with "ugly" and "young" with "pretty."

Hummert and Colleagues Found That, When Primed with the Subliminal