A research project needs to measure the social power of each character in a television situation comedy. Each coder must rank each character on a seven-point scale from "low social power" to "high social power." This is an illustration of which type of coding
A)axial coding
B)manifest coding
C)descriptive coding
D)latent coding

Question

Quizplus · Accepted Answer

Latent coding involves interpreting the underlying meaning or themes in the data, such as assessing the social power of characters, which is not directly observable but inferred from context.

A Research Project Needs to Measure the Social Power of Each