The reliability of a coding scheme in content analysis can be enhanced by:
A)having more alternatives in the coding scheme.
B)using jury opinion as a way of applying the coding scheme.
C)using the sentence or paragraph as the unit of analysis rather than the single word or theme.
D)providing thorough training for the coders.

Question

Quizplus · Accepted Answer

Providing thorough training for the coders ensures consistency and accuracy in applying the coding scheme, which enhances reliability.

The Reliability of a Coding Scheme in Content Analysis Can