Which of the following is an advantage of focus groups in comparison to more structured, single-person interviews
A)Focus group results are more generalizable to larger populations.
B)Focus groups cost less.
C)Focus group data is more likely to be in quantitative form.
D)Focus group data are less subjective and easier to analyze.

Question

Quizplus · Accepted Answer

Focus groups cost less because they involve gathering data from multiple participants simultaneously, reducing the time and resources needed compared to conducting multiple one-on-one interviews.

Which of the Following Is an Advantage of Focus Groups