One of the advantages of using scales over single item measures is that:
A)scales are less costly to develop and administer.
B)multiple item measures are generally more valid.
C)multiple item scales enable the researcher to shift the unit of analysis.
D)scales can achieve a lower and more simplified level of measurement.

Question

Quizplus · Accepted Answer

Multiple item measures (scales) are generally considered more valid than single item measures because they can more comprehensively capture the complexity of the concept being measured, reducing measurement error and increasing reliability.

One of the Advantages of Using Scales Over Single Item