The scale type that is based on presenting respondents with a series of polar opposite adjectives is:
A)the semantic differential.
B)the Likert scale.
C)the Thurstone scale.
D)the Guttman scale.

Question

Quizplus · Accepted Answer

The semantic differential scale is specifically designed to measure the meaning that individuals attach to concepts or products, using pairs of opposite adjectives (e.g., "good" vs. "bad", "strong" vs. "weak"). This allows for the assessment of attitudes or feelings towards the subject matter.

The Scale Type That Is Based on Presenting Respondents with a Series