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You Are Employed by a Large National Chemical Manufacturing Firm

Question 33

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You are employed by a large national chemical manufacturing firm that is considering its first investment in an emerging market.Your boss is concerned - while she senses an unprecedented opportunity to grow the firm,she is also mindful of the demonstrations surrounding a recent gathering of world leaders in which activists voiced a wide range of concerns over the perils of globalization.She appreciates the need to position the chemical manufacturing firm in the eyes of prospective stakeholders,but is unsure where to target. In the hopes of establishing a position that is neither overly exploitative,nor overly transformative,your boss has asked you for a report detailing the two most extreme positions that the chemical manufacturing firm could occupy.Compare and contrast these two characterizations of the MNE-stakeholder relationship in emerging markets,providing examples you think will illustrate your position.

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