Meyer and Schvaneveldt discovered that people can more quickly classify the letters BUTTER as a word when it is preceded by the

Name: Meyer and Schvaneveldt discovered that people can more quickly classify the letters BUTTER as a word when it is preceded by the
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Meyer and Schvaneveldt's research on semantic priming showed that people recognize words more quickly when they are preceded by a related word. In this case, "BREAD" is semantically related to "BUTTER," facilitating faster recognition.

Meyer and Schvaneveldt Discovered That People Can More Quickly Classify