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​Negative Advertising Can Backfire Because

Question 99

Multiple Choice

​Negative advertising can backfire because


A) it may boost the chances of a third candidate.
B) ​the public may think poorly of a candidate who engages in negative advertising.
C) ​the public do not pay attention to negative ads.
D) ​it may boost the chances of a third candidate, and the public may think poorly of a candidate who engages in negative advertising.
E) ​None of these choices is true.

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