One reason that the approach used by a candidate in a general election may not work in a primary is that a primary candidate must

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In a primary election, candidates often need to appeal to the more ideologically driven and active members of their party, who are more likely to vote in primaries. This often requires taking positions that align with the party's core activists, which may differ from the broader, more moderate electorate in a general election.

One Reason That the Approach Used by a Candidate in a General