Once a firm acquires a competitive advantage, they are usually able to sustain the competitive advantage indefinitely.

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While a firm may be able to sustain a competitive advantage for a period of time, it is generally difficult to sustain it indefinitely. Competitors may develop new methods or technologies, and customer preferences can also change over time, ultimately leading to decreased market share and profits for the firm. Firms need to constantly innovate and adapt to remain competitive in the long term.

Once a Firm Acquires a Competitive Advantage, They Are Usually