Responsibility for encouraging ethical decision making and ensuring ethical behavior in a firm lies with

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Both a firm's strategists and its managers have a responsibility to encourage ethical decision making and ensure ethical behavior in a firm. Strategists set the overall direction and values of the company, while managers implement and enforce these values within the organization. Both must work together to create a culture of ethics and integrity within the firm. Shareholders also have a role to play in encouraging ethical behavior, but their primary responsibility is to make financial decisions that benefit the company.

Responsibility for Encouraging Ethical Decision Making and Ensuring Ethical Behavior