A mission statement is usually just a simple statement of specific beliefs.
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Q21: A mission statement is a declaration of
Q22: According to King and Cleland, carefully developed
Q29: Specificity might stifle creativity in the formulation
Q34: Mission statements are sometimes difficult to derive
Q55: In most cases, at least 500 words
Q57: An effective mission statement generates the impression
Q59: It is unusual for the claims and
Q66: A mission statement should be broad enough
Q112: Research has failed to find a positive
Q119: In multidivisional organizations, each division should develop
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