The I/O approach to competitive advantage advocates that external factors are ________ internal factors in a firm achieving competitive advantage.
A) less important than
B) as important as
C) more important than
D) more common than
E) less common than

Question

Quizplus · Accepted Answer

The I/O (Industrial Organization) approach emphasizes the importance of external factors, such as industry structure and competitive forces, over internal factors in determining a firm's competitive advantage.

The I/O Approach to Competitive Advantage Advocates That External Factors