All of the following are basic functions of marketing except:
A) value chain analysis.
B) customer analysis.
C) product and service planning.
D) pricing.
E) distribution.

Question

Quizplus · Accepted Answer

Value chain analysis is not a basic function of marketing, but rather a strategic management tool used to identify areas of a business where value can be added. The other options listed (customer analysis, product and service planning, pricing, and distribution) are all basic functions of marketing.

All of the Following Are Basic Functions of Marketing Except