When the correlation between dollar sales and dollar marketing expenditures has historically been low, market penetration is an appropriate strategy.

Name: When the correlation between dollar sales and dollar marketing expenditures has historically been low, market penetration is an appropriate strategy.
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Question

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Market penetration strategies are typically more effective when there is a strong correlation between marketing expenditures and sales, indicating that increased marketing can lead to increased sales.

When the Correlation Between Dollar Sales and Dollar Marketing Expenditures