All of the following are listed among the "softer" factors in the Balanced Scorecard except:

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Stockholder equity is considered a "harder" factor in the Balanced Scorecard, as it is a more quantitative measure of the financial performance of the organization. The other choices, customer service, employee morale, product quality, and business ethics, are all softer factors that are more difficult to measure quantitatively and require a more subjective assessment.

All of the Following Are Listed Among the "Softer" Factors