Microsoft opening its own retail stores is an example of which type of strategy?
A) Forward integration
B) Backward integration
C) Horizontal integration
D) Related diversification
E) Unrelated diversification

Question

Quizplus · Accepted Answer

Forward integration refers to a company expanding its operations by moving closer to the end-user, which can include opening retail stores. By opening its own retail stores, Microsoft is able to reach its customers directly and control the customer experience, which aligns with a forward integration strategy.

Microsoft Opening Its Own Retail Stores Is an Example of Which