Websites that sell products directly to consumers are examples of which type of strategy?
A) Backward integration
B) Product development
C) Forward integration
D) Horizontal integration
E) Conglomerate diversification

Question

Quizplus · Accepted Answer

Websites that sell products directly to consumers are implementing a forward integration strategy, which involves a company expanding its activities into the downstream stages of the value chain, such as direct distribution to end-users. Backward integration involves a company expanding its activities into the upstream stages of the value chain, such as the acquisition of suppliers. Product development is a strategy that involves creating new products to meet customer needs. Horizontal integration involves a company merging with or acquiring competitors in the same industry. Conglomerate diversification involves a company expanding into new industries through mergers and acquisitions.

Websites That Sell Products Directly to Consumers Are Examples of Which