Adding new,related products or services for present customers is called
A) forward integration.
B) related diversification.
C) backward integration.
D) conglomerate diversification.
E) unrelated diversification.

Question

Quizplus · Accepted Answer

Related diversification involves adding new products or services that are related to the current business to serve existing customers. This strategy reduces risk by leveraging existing resources and expertise, while also potentially providing opportunities for increased revenue and market share.

Adding New,related Products or Services for Present Customers Is Called